I enjoyed this book because it made me think about the internet in ways that I had not thought about it before. I found it to be thought provoking and easy to read. It allowed me to see things about Google and Facebook that made me think. I will not quit using these sites but I will think about them in a different way now.
This book is about the way that Facebook and Google as well as other websites are using our personal information to personalize our internet experience. It talks about how different people see different things when they type in the same search terms into Google. This is because each person gets a personalized search.
I think that personalization can be good but too much personalization of the internet could be bad. It could cause us to not know as much about the world due to the way the searches and sites come up for us. This book talks about how this affects the common person.
I think this book is an important read for anyone who uses sites on the internet and especially Google, Facebook and sites where you purchase anything. This book is very good and explains a lot that is going on now and that could be going on in the future. It is well worth reading.
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